In my previous blog post, I discussed the different groups that you need to serve in your business.
These four groups include:
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- Your Audience
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- Your Partners
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- Your Team Members
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- Your Community
If you missed it, here’s the link… Four Groups Your Business Should Serve
Now I want to “zero in” and focus on that first group… your “audience”
In fact, I want to break that group down even further into three types of Audience that you need to serve in your business. These include…
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- Your Visitors
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- Your Subscribers
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- Your Customers
OK… with me so far?
Now I want to drill down even further to just one segment of the audience group… your visitors.
In the simplest terms, your visitors are those people who view your website, squeeze page, social media page (Facebook page), or hosted video (YouTube, Vimeo).
Another term marketers use when referring to visitors is “traffic”… and there are three types of traffic.
“Hot” traffic are those people who visit your site that are VERY interested in what you are offering AND who also know and trust you. They know that they have a need and you have a solution.
“Warm” traffic refers to people who know they need what you are offering… but they don’t know you. There is no trust level… there has been no relationship developed between you and the visitor.
“Cold” traffic, which by far makes up the greatest percentage of your visitors, are people who definitely don’t know you… there is no trust relationship… and they also probably don’t know that they have a need for what you are offering.
For example, let’s say you are offering a product that teaches you “how to build a marketing list”.
Your “cold” traffic visitors don’t have a clue that they need to know this… they only know that they would like to build a website that makes them money online.
So, how do you serve each of these different types of visitors? How do you successfully turn these visitors into paying customers?
That is exactly the type of marketing questions you will find the answers to within our “Big Affiliate Blueprint” training.
Just watch the video below…
Can you really afford NOT to check this out?
