Let me tell you something… not all businesses are created equal.
You’ve got your good ones, your not-so-great ones, and then you’ve got those that just sorta, you know, make the magic happen. And by magic, I mean they just seem to get easier and easier to manage as they grow. Kinda like a snowball rolling downhill, gathering more snow and momentum.
These top-tier businesses, they’ve got this one secret ingredient – they’re in the business of building ‘Assets’.
Take McDonalds, for instance.
I remember reading this in Robert Kiyosaki’s Cashflow Quadrant, where he said McDonalds isn’t really in the burger-slinging business. Nah, they’re in the property game.
Selling all those Big Macs and fries? That’s just a way for them to fund their real estate investments. The real asset for McDonalds, it’s properties.
Now, you might be wondering, “Well, what about businesses that aren’t building an asset?”
There’s a ton.
Picture a little kiosk in a mall, selling snacks and cookies. Sure, the owner might be making money, but he’s dependent on the mall’s foot traffic. If the rent goes up, or the number of shoppers goes down, he’s in a tight spot. At the end of the day, he doesn’t really own anything substantial.
What he could do, though, is jot down the contact info of the people who stop by his kiosk and start an online store. This way, he can reach out to them directly, introduce new products, and maybe even make more online than he does at the mall. He wouldn’t be so dependent on the mall for his income then.
And it’s not just physical businesses. The same concept applies to the digital world, like online marketing.
A lot of affiliate marketers are just promoting their affiliate links, kind of like the kiosk owner. They’re not really owning anything substantive, other than earning a few bucks here and there.
The savvy ones, though, they build a list first, before promoting anything.
So, take a look around. See which businesses are building assets, and which ones aren’t. It’ll help sharpen your business instincts.
And if you’re in online marketing, ask yourself, “Am I building an asset?”
If the answer’s no, it might be time to rethink your strategy.
Just a little insider info for ya – at LeadsLeap, we’re all about asset building. We’ve got this 10-level leads network that lets you build an asset automatically.
And believe me, with just a few referrals, you could end up with hundreds, even thousands of members in your network. Those are leads you can tap into for life. Pretty neat, huh?
